Earlier today on stage at Market America 2012 World Conference in Miami, FL, Loren Ridinger, senior vice president of Market America/SHOP.com and creator of the award-winning Motives® by Loren Ridinger® cosmetics line, was joined by entertainer and star of VH1’s hit series La La’s Full Court Life La La Anthony to unveil the new Motives for La La product line.
Motives for La La, which includes eyeliners, blushes lip shines, lipsticks, mascaras, eye shadows and foundations, was created using beneficial mineral formulas to provide long-lasting wear, great color payoff and amazing feel for women of every shade.
Loren and La La made it a point to emphasize colors and products for African American and Latina women, due to the lack of prominence many beauty lines place on ethnic markets. Motives by La La achieves this goal, as the partnership between La La and Loren has resulted in a line that shares their love of makeup through products and colors that give a complete look – eyes, cheeks, lips – for women of every shade.
The result is a product line that has garnered buzz in the makeup industry and is sure to be a must-have in every woman’s makeup bag, according to La La:
I spent a lot of time picking the right colors that cover everything. I really feel there is something for everyone
Stay with BeautyXOXO.com throughout the week to get the latest beauty and personal care updates from Market America 2012 World Conference in Miami. And don’t forget to follow Motives by Loren Ridinger on Facebook and Twitter!
What do you think of the new line? Which products will be the first ones you try?